Mostly Harmeless Carrier Trick

So this pops up on FaceBook:

MassMutual does some really outstanding insurance outreach and awareness work, and deserves credit for that.

And I realize that posting a status on FB is relatively low-cost (aside from the no-doubt miniscule stipend earned by the intern tasked with composing and posting it).

But really: what is the point of this exercise? How does it raise industry awareness, or even move would-be customers to consider MM as a potential carrier?

And it's actually self-reinforcing, since it ultimately directs the reader not to an agent or even the home office, but a Pinterest page.

Way to move the ball forward, MassMutual.